According to the latest information, Xiaomi has cancelled the launch of the Xiaomi 15 Civi in India. This news might be a bit disappointing for those who were anticipating this stylish phone. Xiaomi’s decision indicates a major shift in its Indian market strategy.
Why Was the Xiaomi 15 Civi India Launch Cancelled?
This decision was primarily made due to the lower-than-expected sales of the previous model, the Xiaomi 14 Civi. The Xiaomi 14 Civi was launched in India at an initial price of ₹42,999, but due to low demand, its price saw a significant drop and is now selling for as low as ₹29,999.
According to reports, Xiaomi is re-evaluating its “premiumization” strategy in India. The company is now moving away from the ₹35,000 to ₹45,000 segment and may focus more on its more affordable Redmi smartphones. This move could also aim to avoid internal competition that might have affected sales between the Civi and Redmi lines.
This cancellation is a setback for the ₹35,000 to ₹45,000 segment, where currently only a few good options are available. Xiaomi’s decision might leave this segment even emptier, as the company now seems to be focusing more on the sub-₹30,000 price segment.
What Was Special About the Xiaomi 15 Civi (Expected, Based on China’s Civi 5 Pro)?
Even though this phone won’t be launching in India, it’s interesting to know what special features it was expected to have, as it was considered a re-branded version of the Xiaomi Civi 5 Pro launched in China.
Attractive Design and Stunning Display:
- Ultra-Slim and Lightweight Design: The Civi series is known for its slimness and light weight. It was expected to weigh around 170 grams.
- 6.55-inch 1.5K OLED Display: It would have featured a large and incredibly vibrant 1.5K (2712 x 1220 pixels) resolution OLED display, providing an excellent visual experience with deep blacks and superb contrast.
- 120Hz Refresh Rate: A 120Hz refresh rate would have ensured smooth scrolling, animations, and gaming.
- 3,200 Nits Peak Brightness: This display would have offered fantastic visibility even in very bright conditions.
- Micro-Curved Edges: The display would have had a slight curve on the edges, giving the phone a premium look and better grip.
Powerful Performance:
- Qualcomm Snapdragon 8s Gen 4 SoC: This phone would have been equipped with the Qualcomm Snapdragon 8s Gen 4 processor, providing powerful performance in its segment.
- RAM and Storage: It would have offered up to 16GB of LPDDR5X RAM and up to 512GB of UFS 4.0 storage, ensuring fast data access.
- Android 15 and HyperOS: The phone would have run on Xiaomi’s latest HyperOS 2.0, based on Android 15.
AI-Powered Leica-Branded Camera System (Special Focus on Selfies):
A key highlight of the Civi series is its camera setup, especially its selfie capabilities.
- Triple Rear Camera: It would have featured a Leica-branded triple rear camera setup:
- 50MP main camera (with OIS): This would have provided excellent details and good low-light performance.
- 50MP ultra-wide camera: This would have been great for wide shots.
- 50MP 2.6x floating telephoto lens: This would have helped capture great portraits and zoom shots with optical zoom.
- 50MP Front Camera: For selfies and video calls, it would have featured a powerful 50MP front camera, delivering high-resolution and clear selfies.
Battery and Charging:
- 6,000mAh Battery: It would have had a large 6,000mAh battery, providing ample power for a full day of heavy use.
- 67W Wired Fast Charging: The phone would have supported 67W wired fast charging, allowing the battery to charge quickly.
Other Expected Features:
- IP Rating: An IP rating for dust and splash resistance was expected.
- Dual Stereo Speakers: Would have provided an enhanced audio experience with Dolby Atmos support.
- IR Blaster: An IR blaster for use as a universal remote.
Conclusion:
The Xiaomi 15 Civi would have been a phone with many attractive features, especially in terms of design and camera. However, due to Xiaomi’s strategic changes, this phone will not be arriving in the Indian market. The company now seems to be focusing on its Redmi brand and the more affordable segment in India.